Privacy Policy
Last Updated: March 12, 2026
Our Pledge (Read this first)
At Sports Alert, we believe that privacy is not a feature; it is a fundamental human right. We are building the future of football intelligence, and that future is built on trust. We collect data for one reason only: to make your experience magical. We do not sell your data. We do not spy on you. Your data belongs to you. Period.
1. Introduction
Sports Alert ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our mobile application.
2. Information We Collect
2.1 Personal Data
- Account Data: Name, email address, encrypted password.
- Profile Data: Favorite teams, leagues followed, notification preferences.
- Communication: Messages sent through support or feedback forms.
2.2 Derivative Data (Automated)
- Device type, operating system, browser type.
- Usage metrics (pages viewed, features used, session duration).
- IP address and general geographic location (city/country level).
2.3 Financial Data
We use third-party payment processors (e.g., Stripe, Apple Pay, Google Pay). We do not store your full credit card information on our servers.
3. How We Use Your Information
We use your data to:
- Deliver the Experience: Provide AI predictions, goal alerts, and real-time stats.
- Account Management: Manage your subscription and login access.
- Improvement: Train our AI models to be more accurate (using anonymized data).
- Security: Detect and prevent fraud or abuse.
- Communication: Send you technical notices, updates, and security alerts.
4. Legal Basis for Processing (GDPR)
We process data under the following legal grounds:
- Contract: To provide the Service you subscribed to.
- Consent: For newsletters or marketing (which you can withdraw at any time).
- Legitimate Interests: To improve our fraud detection and AI accuracy.
5. Information Sharing
We do not sell your personal data. We only share data with:
- Service Providers: Cloud hosting (AWS), analytics (Google Analytics), and payment processors.
- Legal Obligations: If required by a subpoena, law, or other legal process.
- Business Transfers: If we are involved in a merger or acquisition.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes set out in this policy. If you delete your account, we delete your personal identifiers, though we may retain anonymized usage data for statistical analysis.
7. Data Security
We use industry-standard security:
- Encryption: Data is encrypted in transit (HTTPS/TLS) and at rest.
- Hashing: Passwords are hashed using bcrypt.
- Access Control: Strict internal access controls.
8. Your Privacy Rights
Depending on your location (EU, California, etc.), you have the right to:
- Access: Request a copy of the data we hold about you.
- Correction: Fix inaccurate data.
- Erasure: Request that we delete your data ("Right to be Forgotten").
- Opt-Out: Unsubscribe from marketing communications.
To exercise these rights, contact: privacy@sportsalert.ai
9. Children's Privacy
Our Service is not intended for users under 18. We do not knowingly collect data from children.
10. Updates
We may update this policy. We will notify you of significant changes via email or an in-app notification.
11. SMS/Text Message Communications
By providing your phone number and opting in to SMS notifications, you consent to receive text messages from Sports Alert. These messages may include:
- Match Alerts: Live score updates, goal notifications, and match result summaries for teams and matches you follow.
- Account Notifications: Security alerts, login verifications, and account-related updates.
- Service Updates: Important changes to our platform, features, or policies.
Message Frequency
Message frequency varies based on your preferences and the matches you follow. You may receive up to 10 messages per day during active match days, and fewer on non-match days. Typical usage averages 2-5 messages per week.
Opt-Out
You can opt out of SMS messages at any time by replying STOP to any message. You may also disable SMS notifications in your account settings. After opting out, you will receive a one-time confirmation message. Opting out of SMS will not affect your ability to use other features of the Service.
Costs
Message and data rates may apply. Sports Alert does not charge for SMS messages, but your mobile carrier's standard messaging rates may apply. Contact your carrier for details about your plan.
SMS Data Usage
Your phone number is collected solely for delivering SMS notifications you have opted in to receive. We do not sell, share, or use your phone number for marketing purposes beyond the notifications you have consented to. Your phone number is stored securely and is subject to the same protections described in Section 7 (Data Security) of this policy.
Need help with SMS? Text HELP to receive support information, or contact us at support@sportsalert.ai.
12. Contact Us
Email: privacy@sportsalert.ai