There's nothing worse than hearing your neighbor scream "GOAL!" before your alert arrives. Push notifications pass through several systems before they reach your phone, and every step adds latency. We asked ourselves: how fast can we realistically make this, end to end?
Today, we're announcing a complete rebuild of our push notification infrastructure. The result: goal alerts that typically reach your phone within a few seconds of the event, depending on your connection, platform, and data provider.
The Latency Problem
Traditional sports alert services rely on a chain of dependencies: official data feeds, API processing, queue systems, and finally push notification gateways. Each step adds latency. By the time your phone buzzes, the moment has passed.
What We Built
Our new architecture eliminates bottlenecks at every level. Here's the journey of a goal alert through our system:
Direct Data Ingestion
We've partnered with stadium-level data providers for sub-second event detection. No more waiting for third-party API aggregators.
Edge Processing
Goal validation and user matching now happens at edge nodes worldwide. Your alert is processed at the server closest to you.
Priority Push Channels
We use high-priority APNs and FCM delivery flags for time-critical sports notifications, so your goal alerts are delivered with priority handling.
Instant Delivery
From data-feed event to device notification typically takes a few seconds, depending on your connection, platform, and the data provider.
New Features
Instant Goal Alerts
Get instant goal alerts the moment they happen. Perfect for in-play scenarios.
Live xG Updates
See real-time xG accumulation as matches progress. Watch probability shift.
Red Card Alerts
Instant notification when a red card is shown. Game-changing moments, delivered instantly.
Penalty Alerts
Know when a penalty is awarded before it's even taken. High-stakes moments, minimal added latency.
Available Now
The new push architecture is rolling out to all users starting today. No action required—your existing notification preferences will automatically benefit from the faster delivery.
Premium subscribers get access to additional real-time features including live xG tracking and danger-phase alerts (notifications when a team is generating high-xG chances).
Experience Real-Time Alerts
Never miss another goal. Get alerts the moment they happen.
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